Addiction coaching works on the premise that if an addictive behaviour is to be changed, we should not be focussing on the destructive effects of the addiction but in the reawakening of the awareness of perfection that lies within us. Addiction coaching uses a positive and life-enhancing approach to deal with an addiction. It does not label or stigmatised anyone and it is not fear based.

Essentially we are all seekers. It is common knowledge that man does not live by bread alone and we are all in search for experiencing pleasure and avoiding pain. If we are seeking pleasure in the right place (from the inner self), then it is definitely positive.

But if in quest of pleasure, our happiness mainly originates from sources outside ourselves, then it is ephemeral pleasure par excellence. We thus need to repeat the behaviour over and over again in order to get the right stimuli and to avoid pain – hence developing an addiction even before the person realises that an addictive behaviour has been formed.

It has been rightly said that we live in a society of addiction and we are addicted to addiction. In today's modern world we have all sort of addictive behaviours. So, how do we deal with coachees who are addicted?

In this edition we hope to offer you some insights and practical tools.